After the first international location opened in 2005 the brand was an undeniable juggernaut in the gym franchising world. Usually, a few corporate locations are open and thriving before founders decide to franchise out. This lateral movement is pretty atypical for franchise beginnings. The pattern continued until forty locations later the first corporate store opened. Shortly after, two more employees opened locations in different cities in Minnesota. (Keller is now Vice President of International Franchise Support for Anytime). The two also worked in a consulting firm dedicated to under-performing athletic clubs which gave them the foundational knowledge behind the industry.Īfter watching their athletic club grow the two drew up the first franchise agreement with another employee Eric Keller and the first Anytime Fitness franchise location opened in Cambridge, Minnesota. 7-years-later the club swelled to 4,000 members thanks to work of Mortensen and Runyon. At the time, the club only had 500 members. Paul when they decided to jointly purchase Southview Athletic Club. How Did it All Happen?Īnytime’s founders hail from the ‘Land of 10,000 Lakes.’ Chuck Runyon and Dave Mortensen were working for a fitness club in St. This digital platform maintains steady engagement with the Anytime Fitness franchise’s brand and helps customers achieve healthy results. Goal setting, customized workouts, and a health feed are all available through the app. The app offers fitness guidance and tools. The launch of the Anytime Fitness App shifted the franchise from a ‘workout space’ to a dynamic brand. Combined with massive support from regional offices, this is how the Anytime Fitness franchises have been able to reduce overhead.Īnytime has also been one of the leaders in engaging with customers outside of the gym. With every location equipped with security systems, there is no need for the gym to be staffed as constantly as competitors. and 9 p.m., with 11 members working out between 9pm and midnight, and five members that prefer the early morning between 1 a.m. On Average, most members exercise between 6 a.m. Chuck Runyon and Dave Mortensen-the men who founded Anytime-both believe that membership retention stems from convenience. This was integral to the founder’s philosophy. Advanced surveillance and security systems allow for members to workout literally whenever they want. Members receive key-card access with a panic button. All locations come equipped with aerobic and weight training equipment, changing areas, and showers. Hard to argue with figures like this when you can’t drive through a Midwest strip mall without seeing Anytime’s running-man purple logo.Īnytime Fitness is a 24 hour, seven days a week. The company’s revenue has arrived at $1 billion in sales revenue and claims to open a location every day with a member joining every 3 minutes. But the Anytime Fitness franchise dominates the market surpassing all other franchises by the pervasiveness of locations alone. Gym franchises like Orangetheory, Snap Fitness, and Planet Fitness are all recognizable brands with cult-like followings. Any style of person with any varying styles of working out can find a gym franchise to their liking. The fitness industry is far from monopolized. What Makes Anytime Fitness so Competitive? The Anytime Fitness franchise, along with thousands of other thriving gym franchises have changed the landscape of the fitness industry. 38 franchise locations are retained by corporate. owned franchises, while 1,240 locations operate internationally. Yet the momentum has been felt the strongest in the one name that has been tattooed on over 800 gym employees and member’s biceps-Anytime Fitness Franchise.Īnytime Fitness franchise’s brand loyalty is so strong that employees and members alike have been known to tattoo the company logo on themselves. Those looking to get a sweat going have over 36,550 different clubs to choose from. In the past 12 years, there has been over a 37% growth rate in U.S. are participating in active health club membership. The fitness industry spiked in growth again beginning at the turn of the millennium. During the ‘Golden Era of Health,’ many Americans found new ways to exercise by joining health clubs. The fitness industry was first put on the scene by the baby boomers from the late 1960s through the early 1970s. Anytime Fitness Franchise Propels Industry
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |